futuristix

SBA – Kinect Activation

Client: Sharjah Book Fair
Year: 2021
Project: SIBF Social Media Stand Activation

Challenge

Solutions:

The Sharjah Book Fair aimed to transform its social media stand into a lively center of activity catering to children and families. The main challenge was to create an interactive experience that not only entertained but also educated participants, aligning with the fair's mission of promoting literacy and learning.
To address this challenge, we devised and implemented an advanced solution using Kinect technology. We developed a customized application that utilized motion-sensing capabilities, allowing users to seamlessly interact with virtual elements in real time. The application offered a wide range of features, including creating unique combinations by blending different media, choosing from a diverse collection of artistic filters representing various styles, and designing personalized avatars that reflected individual preferences and personalities.
Throughout the fair, attendees eagerly visited the social media stand to personally experience this innovative activation. Upon entering the interactive space, they were greeted with a captivating array of digital possibilities, encouraging them to explore and experiment. Children, in particular, were fascinated by the immersive nature of the experience, eagerly trying out different combinations and unleashing their creativity.
Participants were encouraged to capture their creations through videos and screenshots, which they could share on their preferred social media platforms. This user-generated content not only expanded the reach of the Sharjah Book Fair's online presence but also served as evidence of the activation's success in driving engagement and fostering community interaction.
The utilization of the Kinect activation produced impressive outcomes, surpassing initial predictions in terms of both involvement and influence. Throughout an 11-day period, a grand total of 2800 individuals actively participated in the interactive encounter, fully immersing themselves in a realm where imagination had no limits. The resounding triumph of this activation not only added liveliness to the Sharjah Book Fair but also emphasized the potential of groundbreaking technologies to transform conventional event experiences, paving the path for future ventures in the domain of interactive engagement.