SCRF 2022 – 11 Days Green Screen Activation

Client: Sharjah Book Fair
Year: 2022
Project: Sharjah Reading Festival

Challenge

The Sharjah Book Fair faced the challenge of creating an interactive and memorable experience for children and families visiting their social media stand during the Sharjah Reading Festival. The goal was to foster engagement and provide attendees with a tangible takeaway that would leave a lasting impression.

Solutions:

In response to the challenge, we devised a creative solution centered around a green screen activation. This innovative setup allowed participants, both young and old, to immerse themselves in the world of the Sharjah Reading Festival by posing alongside the beloved SCRF character. With the help of the green screen technology, attendees could transport themselves into various scenes and settings related to the festival. Each participant had the opportunity to capture these magical moments through photographs, which they could then take home as cherished memories. Additionally, we encouraged participants to share their experiences on social media platforms, further amplifying the reach and impact of the activation.

Results:

The 11-day green screen activation proved to be a resounding success, drawing in a total of 2500 kids and families throughout the duration of the Sharjah Reading Festival. The interactive nature of the activation captivated attendees, providing them with an enjoyable and memorable experience. Moreover, the tangible takeaway of personalized photographs served as a delightful memento of their time at the festival, fostering a deeper connection with the Sharjah Book Fair brand. By actively engaging with the SCRF character and sharing their experiences online, participants contributed to the buzz surrounding the event, generating valuable publicity and word-of-mouth promotion.

The Ultimate Outcome

The SCRF 2018 11-day activation demonstrated the potential of leveraging augmented reality to enhance engagement at cultural events. The success of this initiative not only met the immediate objectives of the client but also contributed to building a positive and lasting connection with the festival's target audience.

Results:

The 11-day activation proved to be a resounding success. A total of 2,500 kids and families participated in the AR experience, demonstrating the effectiveness of the engagement strategy. The AR photo booth not only provided entertainment but also served as a powerful marketing tool, generating organic social media content that showcased the vibrancy of the festival.
The key outcomes of the activation included:
1. Attendee Engagement: The AR experience successfully captured the attention of festival attendees, creating a memorable and enjoyable interaction for both kids and families.
2. Social Media Reach: The integration of the AR photo booth with social media platforms facilitated instant sharing, resulting in a wider online presence for the Sharjah Reading Festival.
3. Positive Brand Association: The innovative use of technology reflected positively on the Sharjah Book Fair brand, positioning it as forward-thinking and dedicated to providing unique experiences for its audience.

SCRF 2022 – 11 Days Green Screen Activation

Challenge

Solutions:

Results:

The Ultimate Outcome

Results:

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